Client getting put through paces...

There are far too many trainers out in the industry who have completed a 6 week course and think they know it all. Well let me tell you they don’t.

For this reason when you are thinking about selecting a personal trainer to assist you with achieving your health fitness and wellbeing goals there are a few things to consider…

• What’s the trainer’s qualification? And are they registered with a governing body such as Fitness Australia or Kinect?
• Do they conduct a pre-screening session to ensure they understand your medical history, health, limitations and exercise ability?
• Does the trainer conduct a goal setting session mapping the road ahead, any obstacles and how you will overcome them?
• Does the personal trainer educate you throughout the personal training session ensuring you have something to take home for every session, not just your hard work?
• Does the trainer set personal objectives for you to achieve outside your scheduled sessions?
• Does the trainer hold you accountable for straying from your goals and how will they assist you in getting back on track?

Personal Training should be seen as an investment in your future self, both physically and mentally. The goal of a personal trainer should be to educate you on managing your health and wellbeing without their ongoing assistance.

If your personal trainer has these basic principles in place, you can be assured that they have your best interest at heart and will be a valuable investment.

If you look at successful businesses around the world they have all found a niche in their market, focused on it and exploited it. Look a Richard Branson and Virgin Blue, who would have thought that by actually offer the consumer less this would lead to one of the most successful business models in the modern era.

Ask yourself, am I offering client’s service they don’t actually want or need just to follow the rest of the industry?

If the answer is yes, analyse your business today and discover what you do differently to the rest of the industry and exploit it…

Your Health Central can work with your business in a mentoring capacity to help you develop your business into highly successful model. If you would like to find out how we can help grow your business please contact us today.

A common mistake I’ve witnessed is business owners not spending enough time working on the business, running from consultation to consultation, thinking about the short term gain from that appointment rather than taking a step back from the business and taking stock.

The key components to a healthy business is the evolution of the business, making sure you know your competition, finding your niche, embracing the latest technology or trends and planning for the unexpected.

At some point, you need to decide if you’re happy working in the business on a daily basis or do you want that dream life where you can truly be your own boss, work the hours you want to and have your business turning a profit with out you having to be there 9am-5pm Monday to Saturday.

How to get started

The first step in the process is to book an appointment in you diary on a regular basis, remove yourself from the business to take a step back and analyse the following:

• What is my monthly, quarterly and annual objectives?
• How have we worked towards these in the last month?
• What is the niche in the market we’re trying to develop?
• How many other income streams do we have apart from our main services? E.g. corporate packages, podcasts, blogs, videos etc.
• What is the latest technology we could take advantage of?
• What’s our enquiry to appointment ratio’s?
• What’s our client retention ratio?

That hardest aspect of this process is making sure you stick to your “appointment” and be honest with yourself. If you’re not honest with yourself then you’re never going to achieve the life you’ve always dreamed of.

Please feel free to post your comments or your can contact me via www.yourhealthcentral.com.au

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How to develop a niche in your market

Designed for business owners and health professionals who find themselves caught working in their business and not on their business. In this blog we’ll explore client retention, marketing, business a management idea’s and short comings along with discussing the latest research with guest columns from leading industry professionals.

If you would like to be kept motivated and inspired about your business or would like to know how to develop, grow and multiply your business then this is the blog for you.

This blog is linked with www.yourhealthcentral.com.au Australia’s newest and most comprehensive online directory designed specifically for the health industry.